Marketing
There's no greater treasure trove of marketing data than your own sales history. Pipsy unlocks your data by providing valuable reports displaying everything about your buyers so you can make more informed marketing decisions moving forward. Dozens of reports are geared towards demographics, geographics, popular first inquiry sourcing, and many, many more.
Realtor Reporting
A comprehensive realtor reporting system was built to be a one-stop shop for your realtor relations representatives. Detailed lists of realtor involved sales as well as high level "top selling" reports are available with custom date filtration for a quick and easy reporting on which realtors are performing within your projects.
Inventory
In-depth inventory reporting helps land and project executives determine the current status of your communities available lot inventory and gives valuable insights into builder performance, construction statuses, and much more.
Automated Weekly Reporting
Pipsy has been trained to automatically send community specific weekly reports as well as executive level company wide reporting. These reports have been proven to save developer employees dozens of hours every week, allowing staff to focus on their communities rather than report building.
Sales Analysis
Gain valuable insights for your marketing and executive teams to fine-tune your lot offerings to see what’s selling at which price point.
Traffic
As traffic entries flow in from the builder sales reps, detailed traffic analysis provides data rich reporting displaying which of your marketing efforts are converting to prospects. In addition, an information center module has been constructed to give your hostess the ability to enter traffic.
Builder and Salesperson Performance
Competition is the name of the game. Builder performance is broken out by lot type to show which builders are exceeding sales expectations and which are not.
Activity Monitors
Whether it be sales rep activity, weekly summaries, or issues with builder feeds, custom modules are built to give development users the ability to always see what’s happening in their projects.
Google Analytics
Built in Google Analytics dashboards are available for executives seeking high level website analytics.
Exportable
Creating reports for investors or the executive team just got much easier. All tables and charts are exportable to popular formats such as Excel, PDF, and JPG.
Zonda & CBAS Connections
Leverage industry-leading market data from Zonda and Community Builders Advisory Services to benchmark your performance against the competition.
Builder Inventory Supply
Stay ahead of inventory shortages with Pipsy's Supply and Demand Analysis engine. Predict when you'll run out of lots before it impacts your builders.
Resale Tracking & Analysis
Monitor the health of your community's resale market. Track resales within your community and compare them against new home sales to understand market dynamics and pricing trends.
$425K
Avg. New Sale Price
$485K
Avg. Resale Price
14%
Appreciation Rate
23
Avg. Days on Market
Commercial Tracking
Manage and market commercial properties within your master-planned community with dedicated tools designed for commercial real estate.
Plot A - Retail
2.5 acres
Plot B - Office
1.8 acres
Plot C - Mixed Use
3.2 acres
Plot D - Medical
1.5 acres
